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RFM Analysis - Marketing Strategy
RFM ANALYSIS - PERFECT MARKETING STRATEGY
RFM analysis is a data driven customer behaviour segmentation technique. RFM stands for recency, frequency, and monetary value. RFM is a method used for analysing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behaviour and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.
RFM analysis increases eCommerce sales. It enables personalised marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers. RFM analysis allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behaviour – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value.
RFM Analysis, our solution helps you to run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value. With our solution you can easily bifurcate your customers by RFM segments which gives you a clear idea about your marketing strategy.
KEY FEATURES
KEY FEATURES
KEY FEATURES
KEY FEATURES
Heart of the solution from where user can track all the activities of RFM Analysis with smart navigation
RFM analysis uses smart technique to segmentize your customers base in a meaningful way to use in a marketing activities
Easily create & track mailing activities from the RFM segment, separate mailing by each RFM segment
Track leads by RFM segment which helps you to focus on specific leads according to importance of RFM segment
Track sales quotations by RFM segment which helps you to focus on specific sales according to importance of RFM segment
Track sales orders & revenue by RFM segment which helps you to analyse your business
Track total customers base by each RFM segment, how many customers are there in each segment.
Compare business growth by analysing customer engagement through yearly RFM segmentation report
Auto update customer segment by running RFM segmentation process through the scheduler action.
Marketing tips enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers.
Benefits of RFM Analysis
- Personalization: By creating effective customer segments, you can create relevant, personalized offers.
- Improve Conversion Rates: Personalized offers will yield higher conversion rates because your customers are engaging with products they care about.
- Improve unit economics
- Increase revenue and profits
- Identify target audience easily with the help of RFM Analysis
- Easy to handle marketing campaigns for the target audience
- Business health checkup can be easily done with the RFM segmentation ratio analysis
- Measures growth easily by comparing RFM Segment Ratio Yearly Analysis
RFM SEGMENTS
Specifications
| Version | 11, 12, 13, 14, 15, 16, 17, 18 |
